About:
A branding concept done for the World Ski And Snowboard Festival. WSSF is a annual festival hosted in Whistler, BC, Canada. This rebrand set out to create a new visual identity for the WSSF, one that is more focused on ski and snowboard culture. Throughout the branding a "S" shaped iconographic logo is used, which alludes to the slalom track left by skis and snowboards. The color scheme ties into the ski race scene, where blue and orange are seen commonly being worn by the world's top athletes. Marvin, a typeface made by the London-based foundry: Face Photosetting, has a rich history of being used in ski resorts all around Europe. All these elements join together to create an identity that is more immersed in the fascinating culture that is skiing and snowboarding.
